Sales Coaching
Built For
Technical FoundersStartup OwnersProduct BuildersSales ScepticsIntrovert Founders
Grow Your Business Without Sounding Like A Salesperson
78% of B2B sellers missed target in 2024.
Selling is tough, even for the pros.
But with the right support, it doesn’t have to be.
Source - 2025 GTM Benchmarks provided by Pavilion & ebsta
We Coach Founders
to Sell
Whether you're learning the basics, or sharpening what's already working, we'll help you turn up the volume on the growth of your business.
We teach sales like a system. Step-by-step, testable, and built to suit how you think. Once you understand it, you’ll never wing it again.
Use mock calls and roleplay to work through nerves, build muscle memory, and get confident before the real thing.
Tweak your message, refine your process, and build a system that works for how you think and communicate.
We help you show up consistently, stay focused, and keep making progress. Just good habits and accountability.
Reach out today
Making sales simple, honest, and founder-friendly.
We build Unstoppable Sales Teams
Partner with us to:
Why Kandour?
Now, we coach startup founders to do the same.
Our process is grounded in real experience, honest feedback and a culture built on Kindness and Candour.
Intelligent Processes.
Real Results.
- We’re not just sales coaches. We bring expertise in finance, data, and revenue operations to help founders build go-to-market strategies that actually work.
Our approach is practical and focused. We teach you how to sell with clarity and confidence, but also help you connect your product, pipeline, and process into something sustainable.
You’ll leave with a plan you trust, and the skills to run it yourself.
Experienced Coaching.
Honest pricing.
Our pricing’s right here on the site, and what you see is what it costs. If we recommend more, it’s because we believe it’ll actually move the needle, not because we’re chasing a bigger sale.
This is grounded, practical support shaped by real B2B sales leadership. Built for founders who want clarity, structure, and honest advice they can act on.
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"Sebastian has an exceptional talent for analyzing sales data and turning it into strategies that deliver real results.
His insights made a sizeable impact on our team’s performance and morale. I would highly recommend Seb to any sales organization looking to increase results"
Michelle Curtis
Seb is a smart, hardworking, and highly effective leader. He elevates teams, solves problems, and delivers results. More than just a great leader of people, he makes any company or team better. I’d recommend him in a heartbeat to anyone seeking a Sales Management or Revenue Operations leader.
Chris Krackeler
"With Seb’s help, I was able to close the largest SMB deal in our company's history as well as break the record for highest performance ever recorded in a quarter.
I’m eternally grateful for Seb’s support and mentorship which had a huge part to play in my promotion from SDR to AE."
Emily Olson
“Sebastian is the best upstream stakeholder I have worked with throughout my career building data and analytics platforms.
With exemplary systems-thinking, he is a breathe of fresh air to anyone looking to build out a GTM tech stack that supports instead of hinders their sales process."
Jesse Stanley
"Seb consistently leaves business leaders vindicated by their decisions to trust him, which he repays with interest in the form of exceptional revenue results.
Everyone who works alongside Seb feels his steadfast passion and enthusiasm, and walks taller knowing he is with them in support."
Freddie Lodge
"Seb is a gifted leader with exceptional skills in coaching, mentorship and delivering and implementing strategic visions to stakeholders.
I would highly recommend him as a valuable asset to bring positive and collaborative results to any sales organization that works with him!"
Erica Longenbach
"Sebastian is a highly empathetic and compassionate leader who can effectively navigate working with any kind of team.
With a thorough and methodical commercial approach, Seb is fearless about stepping up to challenging sales opportunities and brings out the best in his team"
Alan Heppenstall
"Seb is the true definition of a motivational, people oriented leader.
He leads by example, truly cares for his team and places a great deal of importance on workplace happiness. A true sales expert focused on getting results by bringing the best out of his team."
Melanie Giancola
"Seb has been by far the best manager I have ever worked for. He constantly pushed me to excel and trained me to keep improving.
These insights led to me become the top performer within my team, and I owe a lot of that success to Seb. I really hope I get the opportunity to work with him again."
Chris Dennis
"Seb’s the kind of leader who sees a puzzle where others see a problem.
He’s got a playbook full of smart moves, a heart full of determination, and a knack for turning sales teams into winners.
If you want someone who gets results and lifts folks up - it's him."
Michael Lang
"Sebastian is a highly empathetic and compassionate leader who can effectively navigate working with any kind of team.
With a thorough and methodical commercial approach, Seb is fearless about stepping up to challenging sales opportunities and brings out the best in his team"
Alan Heppenstall
"Seb is a gifted leader with exceptional skills in coaching, mentorship and delivering and implementing strategic visions to stakeholders.
I would highly recommend him as a valuable asset to bring positive and collaborative results to any sales organization that works with him!"
Erica Longenbach
“Sebastian is the best upstream stakeholder I have worked with throughout my career building data and analytics platforms.
With exemplary systems-thinking, he is a breathe of fresh air to anyone looking to build out a GTM tech stack that supports instead of hinders their sales process."
Jesse Stanley
"With Seb’s help, I was able to close the largest SMB deal in our company's history as well as break the record for highest performance ever recorded in a quarter.
I’m eternally grateful for Seb’s support and mentorship which had a huge part to play in my promotion from SDR to AE."
Emily Olson
Seb is a smart, hardworking, and highly effective leader. He elevates teams, solves problems, and delivers results. More than just a great leader of people, he makes any company or team better. I’d recommend him in a heartbeat to anyone seeking a Sales Management or Revenue Operations leader.
Chris Krackeler
"Sebastian has an exceptional talent for analyzing sales data and turning it into strategies that deliver real results.
His insights made a sizeable impact on our team’s performance and morale. I would highly recommend Seb to any sales organization looking to increase results"
